Fresh Del Monte Produce Inc. is introducing Rubyglow™ pineapples to the U.S. market after an initial January launch in China that prompted a global waitlist. Featuring a deep red outer shell, bright yellow flesh, and a distinct sweet flavor, Rubyglow™ pineapples are a new variety of the tropical fruit and the most exclusive, high-end pineapple offered by Fresh Del Monte.
The pineapples will be available nationwide through select regional grocers and online from specialty produce retailers. Offered as an ultra-premium luxury 'designer' fruit that appeals to high-end consumers, Rubyglow™ pineapples expand the company's lineup of innovative pineapples.
"We offer an extensive lineup of different pineapple varieties, from traditional to extra sweet versions, in various sizes from personal to sharable, giftables such as Pinkglow® pineapple – the world's only pink pineapple – and now Rubyglow pineapple," said Melissa Mackay, vice president of marketing, North America. "With its distinctive bright red shell and extra sweet taste, Rubyglow is an exclusive, limited-availability pineapple."
The pineapples will be available nationwide through select regional grocers and online from specialty produce retailers.
Grown in Costa Rica after a 15-year development period, the Rubyglow pineapple has a registered plant patent in the United States. It is a cross between a traditional pineapple and a Morada variety, producing a hybrid fruit through traditional cross-breeding techniques. It takes two years to grow each Rubyglow pineapple, which are then naturally ripened on the plant and sold crownless in elegantly designed packaging. This complicated and time-consuming cultivation cycle – coupled with limited seed supply – are the reasons behind the scarcity of Rubyglow pineapples in the U.S. market and globally.
The company's lineup of innovative fresh pineapples includes:
- Del Monte Gold® Extra Sweet Pineapples, which are twice as sweet as traditional varieties and feature a golden flesh and are available in multiple sizes including the Grandissimo Gold® grand pineapple.
- Honeyglow® pineapples, which are hand-harvested at peak sweetness and ripeness and include regular sizes and smaller options such as the Mini Honeyglow® pineapple and Precious Honeyglow™ pineapple.
- PINKGLOW, Fresh Del Monte's proprietary variety of bright pink pineapples
- Del Monte Zero™ carbon neutral pineapples, which are certified by SCS Global Services.
As with all Del Monte pineapples and other Fresh Del Monte products, Rubyglow pineapples follow sustainable practices for planting, harvesting, and transporting.
Del Monte Rubyglow Pineapples will be available directly from select grocery and fresh produce retailers nationwide, with pricing set by retailers.
For more information:
Fresh Del Monte
[email protected]
https://freshdelmonte.com/rubyglow/